Mastering prompt engineering, especially in the MarTech, world cannot be emphasized enough. As we saw in almost all of my previous articles, prompting is always involved and needed. We need it for the Copilot, for preparation of the AI Builder …
Welcome to the ultimate guide on navigating the dynamic intersection of Marketing Technology (MarTech), Dynamics 365 Customer Insights, and the PowerPlatform! 🚀 Join me on a journey through AI-driven strategies as we bridge the gap between theory and practice in the ever-evolving MarTech landscape.
In this series, I’ll unravel the Copilot features, explore enhancement options with the AI Builder, and conduct intriguing experiments with Typeface and Prompt Engineering for Marketing. Whether you’re a seasoned professional or a curious newcomer, get ready for a deep dive into the world of Martech, where we’ll demystify complexities and unlock the true potential of Dynamics 365 Customer Insights.
From decoding the basics to uncovering advanced AI applications, this series is your compass in navigating the tech-driven marketing waters. Embrace the future with insights that not only inform but empower your marketing strategies. Let’s start this first series, where every article is a stepping stone toward mastering MarTech and harnessing the power of Dynamics 365 Customer Insights.
MarTech March
Part 7: Copilot and campaign management – The Future with Microsoft and Typeface
In the last six articles of MarTech March and AIpril, we learnt all about the standard Copilot functionalities and new extended AI use cases with the AI Builder. It shows how relevant AI is and will be in Marketing. But …
Part 6: Sentiment analysis with the AI Builder in Customer Insights
Okay, dear readers, March and therefore MarTech March is over. But I’m not done with my ideas on AI and marketing automation. So after MarTech March comes AIpril. And I still have a small use case for a sentiment analysis …
Part 5: More Use Cases with the AI Builder in Customer Insights Journeys
The fourth part of MarTech March was all about the AI Builder and text generation for social media posts. Traditionally, creating marketing content requires a lot of time and resources. And AI-driven text generation makes it possible to automatically create …
Part 4: Generating social media posts with AI in Customer Insights Journeys
In the previous week of MarTech March, we saw that Copilot already brings many functions with AI as standard in Dynamics 365 Customer Insights Journeys. This week we look at how marketing can benefit from further AI use cases. After …
Part 3: Copilot in Customer Insights Data
I haven’t written much about Customer Insights Data yet, but that’s about to change. Let’s start with the Copilot, which is available in the module as standard. Similar to Customer Insights Journeys, the Copilot is directly embedded in Data and …
Part 2: Copilot in Customer Insights Journeys
The second part of MarTech March is all about the Copilot in Customer Insights Journey. AI and MarTech have become inseparable due to their synergistic relationship: AI empowers MarTech platforms with advanced capabilities like intelligent segmentation and automated journey orchestration, …
Part 1: Welcome to MarTech March
There has been so much news about Dynamics 365 Customer Insights and MarTech in general in recent months that I find it super difficult to keep track of it all. My LinkedIn is full of Microsoft Copilot, tips on the …