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My blog about Dynamics 365 Customer Insights offers the three topics: Dynamics 365 Customer Insights – Journeys, Dynamics 365 Customer Insights – Data and Dynamics 365 Customer Voice.
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Uniting Sales and Marketing – Integrating MS Bookings into Customer Insights Journeys
Guest edition, Author: Johannes Fleischhut Foreword Microsoft Bookings is great for allowing prospects to independently schedule an appointment with a staff member. There is nothing to be said against embedding MS Bookings forms directly on your website; the tool offers …
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Trigger me softly – How to build killer real time journeys
In today’s fast-paced digital world, staying ahead means understanding your customers intimately and responding to their needs in real time. Dynamics 365 Customer Insights Journeys opens up a whole new world of possibilities for trigger based journeys and Power Automate. …
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Part 8: The Art of Prompt Engineering in MarTech
Mastering prompt engineering, especially in the MarTech, world cannot be emphasized enough. As we saw in almost all of my previous articles, prompting is always involved and needed. We need it for the Copilot, for preparation of the AI Builder …
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Part 7: Copilot and campaign management – The Future with Microsoft and Typeface
In the last six articles of MarTech March and AIpril, we learnt all about the standard Copilot functionalities and new extended AI use cases with the AI Builder. It shows how relevant AI is and will be in Marketing. But …
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Part 6: Sentiment analysis with the AI Builder in Customer Insights
Okay, dear readers, March and therefore MarTech March is over. But I’m not done with my ideas on AI and marketing automation. So after MarTech March comes AIpril. And I still have a small use case for a sentiment analysis …
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Part 5: More Use Cases with the AI Builder in Customer Insights Journeys
The fourth part of MarTech March was all about the AI Builder and text generation for social media posts. Traditionally, creating marketing content requires a lot of time and resources. And AI-driven text generation makes it possible to automatically create …
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Part 4: Generating social media posts with AI in Customer Insights Journeys
In the previous week of MarTech March, we saw that Copilot already brings many functions with AI as standard in Dynamics 365 Customer Insights Journeys. This week we look at how marketing can benefit from further AI use cases. After …
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Part 3: Copilot in Customer Insights Data
I haven’t written much about Customer Insights Data yet, but that’s about to change. Let’s start with the Copilot, which is available in the module as standard. Similar to Customer Insights Journeys, the Copilot is directly embedded in Data and …
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Part 2: Copilot in Customer Insights Journeys
The second part of MarTech March is all about the Copilot in Customer Insights Journey. AI and MarTech have become inseparable due to their synergistic relationship: AI empowers MarTech platforms with advanced capabilities like intelligent segmentation and automated journey orchestration, …
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Part 1: Welcome to MarTech March
There has been so much news about Dynamics 365 Customer Insights and MarTech in general in recent months that I find it super difficult to keep track of it all. My LinkedIn is full of Microsoft Copilot, tips on the …
