Guest edition, Author: Johannes Fleischhut Foreword Microsoft Bookings is great for allowing prospects to independently schedule an appointment with a staff member. There is nothing to be said against embedding MS Bookings forms directly on your website; the tool offers …
This category contains all articles related to Dynamics 365 Customer Insights – Journey, formerly known as Dynamics 365 Marketing.
Dynamics 365 Customer Insights – Journey
Trigger me softly – How to build killer real time journeys
In today’s fast-paced digital world, staying ahead means understanding your customers intimately and responding to their needs in real time. Dynamics 365 Customer Insights Journeys opens up a whole new world of possibilities for trigger based journeys and Power Automate. …
Part 8: The Art of Prompt Engineering in MarTech
Mastering prompt engineering, especially in the MarTech, world cannot be emphasized enough. As we saw in almost all of my previous articles, prompting is always involved and needed. We need it for the Copilot, for preparation of the AI Builder …
Part 7: Copilot and campaign management – The Future with Microsoft and Typeface
In the last six articles of MarTech March and AIpril, we learnt all about the standard Copilot functionalities and new extended AI use cases with the AI Builder. It shows how relevant AI is and will be in Marketing. But …
Part 6: Sentiment analysis with the AI Builder in Customer Insights
Okay, dear readers, March and therefore MarTech March is over. But I’m not done with my ideas on AI and marketing automation. So after MarTech March comes AIpril. And I still have a small use case for a sentiment analysis …
Part 2: Copilot in Customer Insights Journeys
The second part of MarTech March is all about the Copilot in Customer Insights Journey. AI and MarTech have become inseparable due to their synergistic relationship: AI empowers MarTech platforms with advanced capabilities like intelligent segmentation and automated journey orchestration, …
Customize the Email and Marketing Form in Customer Insights
Sometimes it is necessary to add an additional field to the form of a marketing email or a marketing form. Unfortunately, this is not quite as self-explanatory in marketing as on a classic CRM form. A few months ago, for …
Email click and negative paths in real-time journey
I came across the question in the forum. Someone asks how best to react to a specific click in an email in a real-time journey in Customer Insights. In real-time there is the following difficulty. If we send an email …
Use custom fonts in Customer Insights for emails and forms
Using a custom font in Customer Insights Journey is a great way to create a unique visual style and brand identity that stands out from the crowd. Microsoft has recently added the ability to add custom fonts to emails and …
Happy Birthday! Create a journey for birthdays
In this article, I’ll show you how to create a journey in Customer Insights for the birthday of contacts that can run for many, many years. Of course, we could create a dynamic segment that finds all contacts who have …